DeBeers Case Analysis and PEST Analysis

De Beers is currently being set about with some new challenges that argon making it necessary for us to consider a conveyance in the way we do business. With recent turmoil in Western Africa, where illicit diamonds be inception to come from deal torn villages, and other sources of diamonds being found in Russia and Australia, it is distinguish that we need to begin to move into the U.S. market place. However, legally, De Beers is in violation of the U.S. funfair laws and is therefore being prohibited from selling directly in the U.S. market. Throughout the side by side(p) memo I lead come across the problems we at De Beers are currently facing. I will so make a set of recommendations for pull through to armed service us move into the U.S. market by proposing a relaxation of U.S. antimonopoly laws with restrictions on illicit diamonds, and last I will break up with some carrying into action steps for the solutions that have been recommended. Challenges A bloke a bbreviation has been performed on the current situation facing De Beers. In the following section, I will focus on the close main(prenominal) problems identified in the PEST analysis for which we must(prenominal) receive solutions and also on the around important positive forces that we must leverage to our advantage in order to maintain or gain market share.

gratify see Exhibit 1 for details on the PEST analysis and additional learning on other issues we are facing and forces that might help or hinder our market share in the U.S. The most important of the problems we are faced with are due to political issues in the United States and elsewhere. repayable to war in horse opera Afri ca, diamonds are beginning to flow from the ! war torn field of Sierra Leone and Angola, and in Russia, mines are being controlled locally as opposed... If you want to ache a full essay, order it on our website: OrderEssay.net

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