Victoria Secret Marketing Methods

If you ar a char and you value beauty, boldness, self-c atomic number 18 and meet then, you atomic number 18 the likely Target Segment of Limited Brands, their harvest-times are to well-kept your desires and expects. Limited Brands main target are nub fellowship women ages 18-40, however its Targeting Strategy is Multi- instalment. This multi-segment target is exemplified with the differences of the brands that make up the company, which magic spell to diverse ages as well as priority, whether it be looks, impression or appeal. These women range from a college student, to an conventional business cleaning cleaning woman or even a housewife. The characteristics of women in the target segment varies greatly and distinctly from others. This strategical multi-segment are women who can undergo to buy a product that is higher than the average bell in return for brainy quality and up to involvement fashion. They like to look level-headed with what they are wearing an d motive to maximize the potential of their body. They in any case like to look and aspect comfortable simply at the same time, exigency to get hold well-kept and dressed. They do all of this cerebrate more on the end consequent than on the immediate effect on their wallet; distant other women who buy similar products but in slight expensive stores.

Limited Brands achieves its goal, as explained in the companys website, of making its customers looking bold racy and powerful with its umteen different products that appeal to all the senses (http://www.limitedbrands.com/our_brands/BrandOverview.aspx). more or little of these products are bras that maximize the appearance, size and aesthetics of a womans bust. Some body ! lotions that smell sweet and spirit soft on the skin. Another types of lotions have a taste, much(prenominal) as their Kissable Lip Gloss, Edible Body icing and even Flirty Little Secret Firming Bronzer with Pheromones(http://www.victoriassecret.com/beauty/seductive-treats). There are also less seductive creams and body spray products focalization on scents that reflect and compliment the season of the year, while still...If you want to get a full essay, order it on our website: OrderEssay.net

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