Cannondale Case Study

Cannondale Case Study 1. Dominant characteristics of the mountain bike nervous strain  Many firms; existence of close substitutes; demand is elastic with apply to price  Some significant barriers to entry and exit  offset differentiation & technological innovation  Large capitol investment & malign advantages 2. There is a great deal of competition in this persistence. Cannondale is only involved in the high-performance segment of the perseverance. In this particular industry, the strongest of Porter?s five forces of competition is threat of substitutes between competitors.

If a Specialized bike is priced higher than a Mongo ose, with no apparent advantage, a consumer will have no problem purchasing the Mongoose. On the other end of the spectrum, the weakest aggressive force would be threat to entry. Companies looking to enter into this industry would need a substantial capitol investment, as well as access to worldwide distribution channels. The i...If you want to get a full essay, order it on our website: OrderEssay.net

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