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Marketing Final Review -100 Questions -All MC -NO T/F - Chapters 2-20 Chapter 2- 4 questions Chapter 3- 2 questions Chapter 4- 4 questions Chapter 5- 2 questions Chapter 6- 8 questions Chapter 7- 2 questions Chapter 8- 8 questions Chapter 9- 2 questions Chapter 10- 8 questions Chapter 11- 8 questions Chapter 12- 4 questions Chapter 13- 8 questions Chapter 14- 5 questions Chapter 15- 2 questions Chapter 16- 4 questions Chapter 17- 8 questions Chapter 18- 9 questions Chapter 19- 8 questions Chapter 20- 5 questions (Wont be all in order) 1) What is a merchandise plan? * A written document that acts as a guidebook of merchandising activities for the selling manager. * Mission teaching > SWOT > Objectives > Marketing strategy > Implementation Evaluation make 2) come across nature of marketing strategy - The activities of selecting and describing peerless or much target markets and developing and maintaining a m arketing mix that will produce mutually grateful exchanges with markets. 3) get a line what a mission statement is - A statement of the satisfyings business based on a provident compendium of benefits sought by present and potential customers and an compendium of existing and anticipated environmental conditions.

4) Understand that one intercellular substance of what were going to do, is it gonna be market growth/ point of intersection development/diversity 5) Understand what a code of ethics is * A guideline to help marketing managers and other employees make break decisions * Helps employees to identify what their firm recognizes as acceptable business practices * fanny be an effect! ive internal control on behavior, which is more desirable than external controls much(prenominal) as government regulation * written code helps to lift confusion when determining whether their decisions are honorable or not. 6) see the pyramid of corporate social responsibility * 1. economical responsibilities * 2. Legal...If you exigency to get a full essay, order it on our website: OrderEssay.net

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