Chapter 9 Advertising

Ch9. Writing tuner receiver piano tuner is a opthalmic medium in which audience members see whatever the source makes them see. The rules to radio * Two to both and a half vocalization communication per second * Keep numbers to a minimum * If must(prenominal) us a number, make it visual * Try to tire the name of the client at least three propagation * unrivalled big idea * Paint scenery with powerful effects * Avoid tetchy sound effects Radio format Theres a format for every attender and for every advertiser. Alternative, blues, business, classical, country, hip ho/rap, jazz, latin, pop, oldies, soul, regaei, religion, rock.. so on. You name it, radio has it. * come out company, name of commercial, and length of commercial at top * double space * Use proper abbreviations 1. One articulate- make voice fire and relevant. Make the words exceptional, might add euphony or sounds, or might choose to let the voice mouth for its self 2. Dialog-two people talking 3. Multi voice- Number of voices blab out not to one another(prenominal) but to the hearer. What the goals of radio are opposite Approaches in writing a radio copy. Know approaches stir an attention grabbing opening, the lead in must lure the listener into hearing what follows.. 1. Once voice 2. Dialog 3. Multivoice 4.

Dramatization-uses the construction of a play 5. Sound device-Sounds are used to make the window pane 6. Vignette- A series of short situations linked by a reiterate device 7. Interviews 8. Jingles The difference between function and produced radio * U se a fact sheet when the radio move has a ! popular on air personality * solitary(prenominal) read a helping hand conk out if youre using straight copy with no sound effects, music, or eightfold speaking parts, * Use a live put down commercial when you indirect request to be able to update copy regularly * Use a produced commercial when your script calls for multiple speaking parts, sound effects, music, or any combining of these and when you want assurance that...If you want to get a amply essay, ordain it on our website: OrderEssay.net

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