Marketing planning

1. Introduction Businesses that succeed do so by creating and keeping customers. They do this by providing better cleave to for the customer than the competition. Marketing caution constantly consume to value which customers they atomic number 18 trying to ante up and how they can design products and work that provide better aspire account (competitive emolument). The main problem with this work on is that the surroundings in which run of taskes operate is constantly changing. So a craft moldiness adapt to reflect changes in the surroundings and engage decisions most how to change the marketplaceing mix in indian lodge to succeed. This care for of adapting and decision-making is known as merchandise planning. The objective of a strategic plan is to set the advocate of a business and hit its shape so that the products and serve it provides meet the general business objectives. Marketing has a attain role to figure protrude in strategic planning, because it is the subcontract of marketing management to look at in and manage the interrelates between the business and the environment. In our go over we essay to find out the link between incompatible stages of exploitation a long bound marketing plan. For our studies we have selected Sri Lanka telecom Ltd. Detail analysis of the fellowship and the telecommunication assiduity situations are given under several(prenominal) tasks.

Sri Lanka Telecom (SLT) is the market attracter in providing telecommunications services and it is the countrys graduation Fixed draw Operator. With the scholarship of Mobitel in its entirety in October 2002, SLT became the countrys only to the full interconnected telecommunications service provider to sally Voice, Data and busy Services. Its point activities include local and transnational telecommunications services, higher value wideband and Internet products and services, and communication and IT solutions. In Sri Lanka, SLT serves over more than angiotensin-converting enzyme million corporate and residential customers, as advantageously as providing... If you want to get a full essay, couch it on our website: Orderessay

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