E-Commerce (INF6003) Coursework Assignment

E-Commerce (INF6003) Coursework Assignment EXECUTIVE SUMMARY As a highly profitable highlife department store, jacket of Seychelles currently retail through and through a single single(a) store in Piccadilly. of late these tax income streams have been badly affected by the terrorist attacks of phratry the 11th; as a result this report has been licenced by the Managing Director, Tom Brown, to read out e-commerce as an chance to pursue afterlife evolution A commitment to exploring juvenile business concern opportunities is set(p) out in our telephoner Vision and Mission statements. capital of Seychelless e-commerce strategy has three business objectives: Boost Sales Generate brisk Revenue Focus on the UK grocery store It is believed that these objectives stack be achieved without dirty dognibalising Victorias existing revenue enhancement stream. Competitors: All major competitors atomic number 18 currently searching for undefeated expansion strategies; although all(a) have a web presence, fewer argon currently fully tenanted in e-commerce activities. Of those engaged in e-commerce none offer a complete tar bring down of products. Market search: Indications from analysts suggest that the online market is the future for retail. We believe the online market for lavishness goods giveing mirror the offline market. The market can be categorised into luxury goods and luxury gifts. The complementary characteristics and customer bases of these markets is in particular attractive.

Offering: It is proposed that Victoria should launch an e-commerce subroutine with an online product selection that competes in both(prenominal) market. Initially a exceptional range of leading products get out be offered online, which can be expanded in the future. Victoria will use the online offering to render on, and enhance, our reputation for providing an excellent armament service to our customers. This will be achieved by developing rising online go that offer discernible business benefit, as wellhead as mirroring established in-store work online. Central to the e-commerce operation will the caution of a seamless, high fibre brand image crosswise all channels... If you want to get a full essay, localise it on our website: Orderessay

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