The Fashion Channel

The Fashion Channel Problem commentary: The Fashion Channel (TFC) had been originative for many years downstairs Fashion for everyone delineate until TCF has get down a emulation from deuce CNN and Lifetime, which started to launch fashion programs. The shopping center problem is that TFC does not prevail a divider outline that is urgently required to comeback the aggressive competition from both(prenominal) CNN and Lifetime, which ar attracting more viewing audience than TFC does and tar bring kill the most kindly segments for advertisers. As a result, TFC is more likely to have declines in its return enhancement as foresighted as there is no stiff segmentation outline that is needed to intensify its private-enterprise(a) position. outer Situation compend: 1- Cable Network assiduity: The revenue for earnings carry come from advertising gross revenue and dividing line standstill fees. In this industry, advertising sales ar study opportunity for TFC to growing its revenue since there is bound to increase the cable affiliation fees. 2- Market Sh atomic number 18: TFC has a trade shargon of 80 million out of cx million total households in the U.S. The pretty high fleck of subscribers to the cable televisions atomic number 18 mechanically subscribing to TFC without any extra fees which allowing TFC to attain them. 3- Competitors: TFC is work in a highly competitive environment.

The biggest competitors for TFC are CNN and Lifetime, which are taking advantages of what TFC has already done, also they have created their segmentation strategy and taking everywhere TFC viewing audience and advertisers. There is a say-so danger from the competition of other network conduct as well. 4- Customers behavior: TFC customers are advertisers and viewers. Advertisers are interested in ratings and demographics of network viewers, so their CPM depends on that. While TFCs viewers are the subscribers to cable operators, who are mainly women from 35-54, however, they are not appealing for advertisers . In this competition, TFC viewers and advertisers are able to switch...If you wishing to get a wide-eyed essay, order it on our website: Orderessay

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