Kraft Foods

kraft nourishments 1.Situation Analysis A.Company Profile: kraft paper Foods Inc. (NYSE: KFT) is the largest fodder and beverage companion headquartered in North the States and the second-largest in the world after Nestlé SA. With 97,000 employees in over 70 countries, the securely operates in 2 main(prenominal) segments: Kraft North the States Commercial and Kraft foreign Commercial. In addition to these twain geographical divisions, Krafts products are divided up into one of five categories: snacks & cereals, beverages, expose & dairy, grocery, and convenient meals. Kraft Food was the world leader in the umber sales with 15% in the global market. In Canada, Krafts maxwell signaling and nawab brands enjoyed a combined 32% share. B.Strategic Issues and Problems: peerless of biggest challenge for Kraft Foods Canada was to comprise the decision if they should lay out their chocolate pods in Canada concurrently with its propel in USA. They had a nonher ersatz; they could choose to keep second for the outcome of its product resolution in USA. Kraft Foods Canada unflinching to follow the footsteps of its launch in USA and In November 2004 it introduced a line of single go to coffee pods (SSPs) in Canadian Market. The results of the launch of the product were not promising and it did succeed their anticipations.

any(prenominal) another(prenominal) issue with Kraft Foods Canada had been with their cable strategy for the launch of coffee pods. There are divergent elements to its business strategy that preserve its launch, and they are as follows: ?The launch of four different flavors much(prenominal) as Maxwell House Dark Roast, Medium Roast, Decaffeinated Blend, nabob 100% Colombian. ?The pods were distributed in through and through major grocery gyves and just price of $4.99 for a piece of ground of 16. ?To save some live on delivering, they opted for direct to stock certificate distribution in confederation with Mr. Christie cookies division. ?Advertising for the coffee pods express the products overlord quality and was designed to supplement the strong designation of...If you sine qua non to get a wide essay, order it on our website: Orderessay

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