Introduction of easyjet

A successful example of a European no frills picnic hose is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is found on the low-cost, essential example of the US holder Southwest. The plan of easyJet is based on the tenet that demands for short-haul air maneuver is price elastic. That means, if prices for flights argon beingness reduced, much people go forth fly. Traditionally air line of work concepts ar based on the assumption that airline vocation grows in line with the thriftiness and that cutting prices will nevertheless lead to a decrement in revenues. With the introduction of the no-nonsense concept to the European merchandise, after on its deregulation in 1992, easyJet has proven this theory wrong and goes from capableness to strength by in truth increasing the size of the merchandise and more recently by taking away passengers from the major league (see www.easyjet.com for passenger figures, financial entropy and employee statistics). Today, it offers 125 routes from 39 European Airports (see www.easyjet.com for route launch dates), with Luton, Liverpool, Geneva, capital of The Netherlands as base airports and is in operation(p) 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of £29 one way. Seats are being sold all over telephone reservation imprint only.

In 1996 easyJet takes delivery of its beginning wholly owned aircraft and goes mundane with first services to capital of The Netherlands from Luton. One year later(prenominal) easyJet launches its website, easyjet.com which will from 1998 onwards tune an integral part of the mercantilism concept (and which provides for some 90% of the bookings today ). In high-minded 2002 easyJet expands its fleet and routes by acquiring British Airways low-cost subsidiary Go. In October 2002 the airline signs a deal to purchase eagle-eyed hundred Airbus, which will facilitate... If you postulate to get a complete essay, society it on our website: Orderessay

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