Sexism: the Real Issue at Hand

The 5 7 woman, wearing a thong, with sparkles over her nipples, the bear witness of a woman with diamonds on and a caption that says, without delay its his turn, hoards of half naked women, with sexual confide in their eyes, chasing one man, who has sprayed cologne on himself, these are on the whole examples of the negative portrayal of, and sexism against, women we see in advertising today. This is creating a social norm that says it is ok to think of women as lesser tribe, to look at women as objects, as opposed to people and that promotes emphasis against them. This type of advertising is teaching our children to think this way, and reminding our circulating(prenominal) generation to continue to think this way. We must let it be known to advertisers and marketers that we no longer want sexism against women in our advertising.

I recently saw an ad for Bitch brand skateboards. The ad depicted a man holding a crampfish to a womans head, with the word BITCH overhead. The characterization of violence against women leads to actual violence against women. Seeing it on tv set and in magazines sets a cultural norm, it allows people to think that if it is on television, it is ok. Advertisements like this say that it is ok to be violent against women, to surround them names, even to hold guns to their heads. According to rileycenter.



org, a woman is buffet in the U.S. every nine seconds and 95% of all victims of internal violence are women. The portrayal of women in advertising, and the violence against them has light-emitting diode to staggering numbers like this. Although there would be violence against women even if these ads did not exist, the numbers would not be as overwhelming. Not all ads depict violence against women, but a majority of ads do objectify women, to the point of the woman beseeming the object she is helping to market.

According to Marketing to Women, Models appearing in advertisements from the May issues of Vogue, Harpers Bazaar, Cosmopolitan, and Glamour were studied at 10-year intervals (2002, 1992,...If you want to fare a full essay, order it on our website: Orderessay



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