I recently saw an ad for Bitch brand skateboards. The ad depicted a man holding a crampfish to a womans head, with the word BITCH overhead. The characterization of violence against women leads to actual violence against women. Seeing it on tv set and in magazines sets a cultural norm, it allows people to think that if it is on television, it is ok. Advertisements like this say that it is ok to be violent against women, to surround them names, even to hold guns to their heads. According to rileycenter.
org, a woman is buffet in the U.S. every nine seconds and 95% of all victims of internal violence are women. The portrayal of women in advertising, and the violence against them has light-emitting diode to staggering numbers like this. Although there would be violence against women even if these ads did not exist, the numbers would not be as overwhelming. Not all ads depict violence against women, but a majority of ads do objectify women, to the point of the woman beseeming the object she is helping to market.
According to Marketing to Women, Models appearing in advertisements from the May issues of Vogue, Harpers Bazaar, Cosmopolitan, and Glamour were studied at 10-year intervals (2002, 1992,...If you want to fare a full essay, order it on our website: Orderessay
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