An Investigation into the Market for "Western Music" in China

Abstract The survey investigated several(prenominal) regions of the current situation of the occidental medication (western European, north American, and Australian music ,but normally acknowledge as western music by Chinese )market in china and Chinese clients behavior with the purpose of giving some advice for companies which exigency to enter or explore the market.30 Chinese students were asked to make do a questionnaire, which displayed their familiarity of the music, their appreciation, how they access and the factors that influence their decision to buy. A gravid preference for pop and rock music was found from the result, concentre on music itself and the obvious preference for low outlay products were in addition shown in the study. The possible reasons for these phenomena were discussed later, followed by a comparison of findings and the assumptions as closely(p) as the implication for future research. unveiling 1. General info on China China, (Peop les Republic of China), is the one-third Largest country in the world, next to Canada and Russia, it has an area of 9.6 million uncoiled kilometers, or one fifteenth of the worlds landmass. There are 23 provinces, 5 autonomous regions, 4 municipalities and 666 cities in China. 2. Basic facts on China Figure 1 the statistic of Chinese Economic in 2002 and 2003 Economic indicators         2002         2003          nourish         Growth (%)         Value         Growth (%) coarse Domestic Product (US$ bn)         1,233.7         8         1,406         9.1* Urban per capita income (US$)         928.1         13.4         764.7         9.0 Rural per capita income (US$)         298.3         4.8         217.1         3.8 furbish up assets invest ment (US$ bn)         373.7 !         17         417.1         29.6 Consumer goods retail sales (US$ bn)         492.9         8.8         495.2         8.9 Exports (US$ bn)         325.6         22.3         438.4         32.9 signification (US$ bn)         295.2         21.2         412.8         39.1 Foreign currency reserves (US$ bn)         286.4         34.9         403.3         40.8 * genuine growth The real GDP grew markedly by 9.1% in the year... This research ease up on lots of facts which relates the reality of China, particularly on guest analysis. I think most Chinese students nowadays would contour of to downland music than buying a CD from music store. well do ne! If you want to get a full essay, piazza it on our website: OrderEssay.net

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