KFC

Kentucky Fried Chicken and the Global Fast-Food Industry         The National take house Association anticipated that fast-food gross sales grew 5.2 portion in 1997 to $104 one thousand million from the 1996 figure of $98 billion. Fast-food chains were ahead of the sit-down restaurants. The study market subdivisions that make up the global industry in fast-food included half a dozen different discussion sections. Sandwich chains were the largest atom of this market, with McDonalds leading the way with $16 billion in sales, 35 share of the segment, and over 23,000 restaurants in 109 countries. This segment feature intense ambition among the participants, numbering more(prenominal)(prenominal) than twelve, such(prenominal) as McDonalds, Burger King, Wendys, and Taco Bell. The saturation of devise chains made sales drop, thus forcing the chains to divulge new products, lower prices, mitigate service, open new locations, and co-brand with some oth er(a) chains. The second largest segment was the dinner houses. These were popular among the aging force that wanted a more upscale and expensive meal, such as the Red Lobster, olive Garden or Applebees. aspiration among the eleven or so major restaurants in this segment was fierce because of over-saturation, also. This segment overtook the branchiate buffet chains segment of the fast-food industry.

Pizza Hut, with over 46 pct of their segment and more than $4 billion in sales predominate the other seven restaurants in the pizza segment of the fast-food industry. Pizza places modify into non-pizza food items, for instance bellyacher wings, to keep their profits up. some other segment was family restaurants that include! d Dennys with over 21 portion of the share, followed by Shoneys and man-sized Boy with 14 percent and 10.8 percent, respectively. Kentucky Fried Chicken (KFC) dominated the chicken segment of the fast-food market. In 1998, this corporation was the worlds largest chicken chain and the ternion largest fast-food chain. There were 10,200... If you want to necessitate a full essay, golf-club it on our website: OrderEssay.net

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