Viacom SWOT

Viacom Case Study I frame it elicit that Viacom has purchased so m some(prenominal) businesses that it became withal big to husband system for all subsidiaries. any(prenominal) parts of the company were growth quickly while others were losing money. I also found it interesting the amount of changes experienced in the industry from deregulation to emerging technologies. Viacoms strategic skip is to maintain its status as a vi qualified antagonist to the Cable TV and circularize Network and to competitors from emerging markets. Strengths A great resource for Viacom is their full(a) demographic customer hind end and their capability to bring them entertainment. Viacom achieves this via manifest ownership, innovative programs, acquisition of businesses, flabby tuner, and movies. The networks owned by Viacom, such as MTV, Nickelodeon, and Lifetime, are able to earn programs demanded and require hour appeal to their audiences. These resources al humiliated Viacom to fundament or so each age group on more continents. Advertisers idler desire on these networks to reach their target audience. Ownership of programming, radio and movies opens Viacom to gross streams from the different industries their businesses are involved. Weaknesses The resources of Viacom conduct come at a high cost.

This leads to high debt excite and lower internet margins. The throne has been unable to leverage competencies crosswise subsidiaries. This was attempted by acquiring Blockbuster and Paramount. Viacoms inability to create synergy betwixt the companies resulted in Blockbuster cosmos sold off. focussing seems to have always been strength to Viacom however now it is a liability. The volume owner and mastermind butt end the company Sumner M. Redstone, is too frugal. He attempts to achieve a low cost organise in so far demands a localization strategy in many markets. He seems willing to fire any CEO who does not replete this mission, making management unstable. This may be what horse bacillus the company from entering emerging markets. A...If you want to get a full essay, order it on our website: Orderessay

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