Duncan Industries

Duncan Industries vThe industry ØCanadian car rhytidectomy manufacturer §Produce higher(prenominal) choice cut climbs ·Known for tone, synthetic rubber, and reliability ·Holds 4 patents on the design § base out of a plant in Lachine, Quebec § presently employs a gross gross revenue staff of 4 and 1 gross revenue manager Øbriny competitors § 16 companies compete in the automotive lift commercialize in due jointure America ·4 Canadian and 12 U.S.

firms §industriousness dominated by 2 firms AHV pussyfoots and Berne Manufacturing ·These 2 firms state 60% of the merchandise §2 primary(prenominal) competitors for scissor lifts: ·AHV Lifts ¨Not as quality ¨Sold for 20% little than Duncan Lift ·Mete Lift ¨High quality lift ¨Sold for or so 5% less than Duncan Lift ØLift sales are currently about 49,000/year in north America §Each lift sells for an average retail make of $10,990 ·Duncan Industries receives an average of $9,210 per lift sold · vThe Organization ØDuncan Industries §The Duncan Lift was judged by legion(predicate) as weapons-grade to competitive offerings because of its design, the quality of workmanship, the safety features, the readiness of installation, and the five-year warranty §As of primaeval 2000, Duncan Industries had developed a composition for a quality product backed by soundly military helping in the hoist lift market, generally in the cycle per cooperate alignment segment §The sales deposit is knowledgeable enough to sell, install, and dish up the unit of measurements ·The sales strength only accounted for 25 part of the unit sales severally year ¨The rest of the sales were make by a U.S. wholesaler §Duncan Industries distributes a catalogue-type package with products, uses, prices and other indispensable discipline for both distributors and users §The caller-ups success to kick the bucket a line was found on a strategy of offering a superior product that was generally targeted to the needs of specific customers Ø marketplace status § near lifts consisted of 79% of congeries lift sales in North America in 1999 §In 2000, Duncan industries had a market fate of 45.5% of...If you want to get a full essay, effect it on our website: Orderessay

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