Application of Involvement Theory in Health Seeking

The concept of consumer involvement during the last decade has received intensive and growing attention in consumer behavior research. There leave been many definitions and conceptualizations of consumer involvement, but one of the most popular definitions was by Rothschild (1984): involvement is a province of motivation, arousal or interest. This state exists in a process. It is driven by current impertinent variables (situation, product and communication) and past internal variables (enduring, ego and central values). aboriginal to the definition is the acknowledgement that involvement is not a sign of the product itself but is contingent on the personal subject matter the consumer assigns to the characteristics of the product (Claeys & Abeele, 2001). The consequences of involvement are types of searching, information-processing, and decision making. whence we can also refer involvement to how much time, thought, and another(prenominal) resources consumers devote themselves to purchase process and decision making.

        The involvement speculation originates from hemispheral lateralization, or split-brain theory. According to Schiffman and Kanuk (2000), the theory emphasizes on the specialized activities busy by the two brain hemispheres. The left hemisphere is principally responsible for cognitive activities such as reading, thinking and peaking. It acquires in verbal, sequential, logical, analytical and rational processing.



The right hemisphere, on the other hand, is generally concerned with non-verbal, simultaneous, and intuitive processing, such as pictures and shapes. My research tack out that people successful in seeking correct health often engage more in left-brain activities and juicy involvement while people failing often engage in right-brain activities and low involvement.

        I go to one of the local health stores occasionally. Its a small store selling constituent(a) food and supplement. I assume that people who go in that respect take pretty good care of their health. Theres something common they distribute while shopping there. They dont just grab and go.

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